HiveMind Podcast

How Fintech sales has changed in the last 10 years, with Antony Bream

💡 How do businesses really succeed in sales today? In this episode of The HiveMind Podcast, I sit down with Anthony Bream, a seasoned go-to-market strategist, to uncover the biggest sales and marketing mistakes, how buyer behavior is shifting, and why aligning sales, marketing, and product is critical for long-term growth.
 
🚀 We cover practical strategies to fix your GTM motion, improve forecast accuracy, and understand how enterprises really buy—so you can close bigger deals, faster.
 
⏳ Time Chapters
 
00:00 Intro – Welcome to The HiveMind Podcast!
01:37 What Are the Biggest Go-To-Market Mistakes?
05:31 Right People, Right Time: Why Hiring Mistakes Hurt GTM
08:36 Why Sales Training Fails: The Missing Buyer Perspective
13:46 The Sales & Marketing Misalignment Problem
16:58 How to Build a Stronger Brand Presence as a Small Company
23:36 Scaling Challenges: How Growth Can Break Your Business
26:20 The Changing Role of SDRs & Outbound Sales
33:36 The AI Debate: When Should Sales & Marketing Use AI?
40:35 Enterprise vs SMB Sales: Where AI Helps and Where It Fails
45:38 CRO vs CSO: Who Should Own the Revenue Engine?
51:31 Is Revenue a Sales Problem or a Product Problem?
53:02 Outro & Final Thoughts

Many Fintechs have died trying to sell to Innovation Units, with Railsr and Currency Cloud founder, Nigel Verdon

I talk to Nigel Verdon about his entrepreneurial journey, including 3 companies with exists and 1 unicorn. Nigel is an engineer by trade and you can see this in how he approaches company building. I don't think I've spoken to another founder with such a clear and elegant understanding of all the moving parts. You'll understand why when you watch the episode.
- Succession planning and how he knew when to step back
- The importance of developer experience in selling technology and how developers don't want to talk to salespeople
- Why the innovation wave has finished in Fintech, for now..
- Understanding the buyer and building a product they need
 
 

There are NO advantages to being a solo founder! with Minna Technologies Founder, Joakim Sjoblom

Joakim, the founder of Minna Technologies, shares his journey from the inception of the company to its acquisition by MasterCard. He discusses the challenges of being a founder, the importance of co-founders, navigating fundraising, and the complexities of selling to banks. Joakim emphasizes the significance of understanding customer needs, the transition from B2C to enterprise sales, and the lessons learned from international expansion. He also reflects on leadership changes and offers advice for aspiring founders.

Look after your customers and deliver on your promises, with SECCL CEO David Ferguson

David Ferguson is the CEO of SECCL, a new wealth tech company. He joins me to talk about their growth journey as part of Octopus group, and why creating happy customers that are your biggest fans is the ultimate growth hack.

LinkedIn content is STILL the most underused hack for growing Fintech revenue

Most companies spend tens of thousands on SEO, Adwords and Events, but don't invest in a channel with massive reach that's totally FREE. 
Justin and George are the Batman and Robin of LinkedIn content and share their thoughts on why so many execs are missing out.

Tenacity is the superpower founders need, with Joy Abisaab of Mast

What is the reality of creating a Fintech from nothing and getting it to a strong product-market fit? Mast has successfully challenged the legacy lending origination space and is growing quickly - but it's not been easy. CEO, Joy Abisaab shares his experiences from the journey of building Mast. 

The Obstacles we create for ourselves, with Leda Glyptis

Banks and technology vendors are constantly tripping over obstacles that are easily avoided, if we're paying attention. I talk to Leda about the realities of selling to, and buying, technology in banks and financial services. Listen to our conversation to understand and avoid the mistakes that too many make.

Lessons from taking DUCO from Inception to Exit, with Christian Nentwich

There are lots of founders but very few successful exits. I talk to the founder of DUCO on his journey from incepting a business, scaling it and finally handing over in a planned succession. Christian is one of my favour

Creating a new FinTech category with Ivan Maryasin, CEO of Monite

Launching a B2B technology business is difficult, but infrastructure and category creation make it doubly-complex. Ivan Maryasin, CEO of Monite, talked with me about their journey including How they made a BIG pivot, Creating a fully remote company, How they hire the best talent, and Fine-tuning a GTM strategy

Growing a challenger brand in the established KYC market, with Ilya Brovin from SumSub

The KYC market is established and even quite crowded, but Sumsub has had remarkable success in this area, reaching significant scale and profitability after only 2 rounds of funding. But what's their story? I talked to Ilya about, Picking a niche, being in the right place at the right time, their product-led approach to growth