{"store":{"baseInfo":{"podcastTitle":"HiveMind Podcast","slug":"hivemindpodcast12","podcastDescription":"Building sustainable Fintech companies isn’t easy. Selling is more complex and risk-driven, decision making is syndicated, and sales cycles are longer. Delivering product requires more resilient and expensive engineering, and the market it crowded.\n\nI wanted to explore how to build a commercially successful Fintech from every perspective; from the buyer, through product and across sales and marketing. Revenue isn’t simply a ’sales’ challenge - it only happens when the entire machine is working perfectly. Let’s unlock the secrets together with my guests.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20200944/hivemind.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20200944/hivemind_1200x628.jpg?s=98253f2858e95def9ff99f6a3f170112&e=jpg","podcastUrl":"https://hivemindpodcast12.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/hivemindpodcast12/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-2c73e-1343df0","removePodbeanBranding":null,"brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":18,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":false,"author":"jamesbarkert","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=67c76cf58d3a5b7d7e02e703","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-2c73e-1343df0-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/hivemind-podcast/id1793827624","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/channel/UCafnXAXYbMnGQIn_yiN9Kbw","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fhivemindpodcast12.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog20200944%26podcastIdTag%3D2c73e&dfl=https%3A%2F%2Fhivemindpodcast12.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/123766","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/nxlmNNc8wTwV","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-alMEL9SLPHj2","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright {year} All Rights Reserved"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.generic","app_store_id":1484287462,"app_name":"Podbean Biz Podcast App","scheme":"enterprise-podbean-com"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":false,"organizationName":"GTM Hive","organizationPageLink":"https://www.podbean.com/podcast-network/jamesbarkertrsy5awf6"},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://hivemindpodcast12.podbean.com","apiCommonParams":{"t":"67c76cf5","clientSignature":"11eb2fb5e40f2087664e6f778f72ee6a","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":null,"commentsTotalPage":null,"commentsPage":null,"commentEpisodeId":null,"episode":{"id":"pb25025440","idTag":"ukvwa","title":"How to build a Unicorn-grade Pre-sales team, with Robin Bultot and Alexey Lapusta","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20200944/HiveMind_Podcast_Thumbnail_Square_Compilation_2025_Alexey_Lapusta_85ymz_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog20200944/HiveMind_Podcast_Thumbnail_Square_Compilation_2025_Alexey_Lapusta_85ymz_1200x628.jpg?s=a918a4ca8b384cf61aba57f276abd010&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20200944/HiveMind_Podcast_Thumbnail_Square_Compilation_2025_Alexey_Lapusta_85ymz.jpg","previewContent":null,"content":"

Whether you call them pre-sales or 'Solution Engineers', there can be little doubt that having subject matter experts (SME's) involved is a critical part of any enterprise technology sale. My guests this week are Fintech Pre-Sales royalty - Robin Bultot of Backbase, and Alexey Lapusta of Plumery have both led unicorn pre-sales teams.

","publishTimestamp":1738346112,"duration":2030,"mediaUrl":"https://mcdn.podbean.com/mf/web/v34tbmyxgqgz54bp/S1E4.mp4","mediaType":"video/mp4","shareLink":"https://admin5.podbean.com/embed.html?id=pb-ukvwa-17ddba0","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-ukvwa-17ddba0","transcriptUrl":null,"permalink":"/e/ep4-how-to-build-a-unicorn-grade-pre-sales-team/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB17DDBA0UKVWA","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-ukvwa-17ddba0","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb25025440","idTag":"ukvwa","title":"How to build a Unicorn-grade Pre-sales team, with Robin Bultot and Alexey Lapusta","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20200944/HiveMind_Podcast_Thumbnail_Square_Compilation_2025_Alexey_Lapusta_85ymz_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog20200944/HiveMind_Podcast_Thumbnail_Square_Compilation_2025_Alexey_Lapusta_85ymz_1200x628.jpg?s=a918a4ca8b384cf61aba57f276abd010&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20200944/HiveMind_Podcast_Thumbnail_Square_Compilation_2025_Alexey_Lapusta_85ymz.jpg","previewContent":null,"content":"