Growing a challenger brand in the established KYC market, with Ilya Brovin from SumSub

The KYC market is established and even quite crowded, but Sumsub has had remarkable success in this area, reaching significant scale and profitability after only 2 rounds of funding. But what's their story? I talked to Ilya about, Picking a niche, being in the right place at the right time, their product-led approach to growth