How Fintech sales has changed in the last 10 years, with Antony Bream

💡 How do businesses really succeed in sales today? In this episode of The HiveMind Podcast, I sit down with Anthony Bream, a seasoned go-to-market strategist, to uncover the biggest sales and marketing mistakes, how buyer behavior is shifting, and why aligning sales, marketing, and product is critical for long-term growth.

 

🚀 We cover practical strategies to fix your GTM motion, improve forecast accuracy, and understand how enterprises really buy—so you can close bigger deals, faster.

 

⏳ Time Chapters

 

00:00 Intro – Welcome to The HiveMind Podcast!

01:37 What Are the Biggest Go-To-Market Mistakes?

05:31 Right People, Right Time: Why Hiring Mistakes Hurt GTM

08:36 Why Sales Training Fails: The Missing Buyer Perspective

13:46 The Sales & Marketing Misalignment Problem

16:58 How to Build a Stronger Brand Presence as a Small Company

23:36 Scaling Challenges: How Growth Can Break Your Business

26:20 The Changing Role of SDRs & Outbound Sales

33:36 The AI Debate: When Should Sales & Marketing Use AI?

40:35 Enterprise vs SMB Sales: Where AI Helps and Where It Fails

45:38 CRO vs CSO: Who Should Own the Revenue Engine?

51:31 Is Revenue a Sales Problem or a Product Problem?

53:02 Outro & Final Thoughts